Nutritional Value: The New Mantra

Hi All, Dabur giving its juice brand ‘Real’ an image makeover as part of its strategy to garner a sales of Rs 700 crore from its food division in the next three years. he company said it is now focusing to highlight the nutritional aspect of its juices as against the earlier practice of promoting the…

Crowd Sourcing

Hello World, We have heard the term “in sourcing” and “outsourcing” but for the last few years the term crowdsourcing is in the news. According to Wikipedia Crowd sourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call In…

Why Nokia is Losing Market Share

Nokia is losing market share in India’s 30,000 crore-a-year mobile handset market. Recently IDC said Nokia’s share of the Indian handset market  plunged to 36.3% at the end of June from 54% at the end of 2009. At the same time IDC report showed that sprightly domestic handset makers led by Micromax, Spice, Karbon and…

Blackberry: We are the Confused Boys

Ogilvy & Mather has conceptualised a new TVC for the launch of BlackBerry services for prepaid users on Vodafone. Prior to this, only postpaid customers for Vodafone could access the BlackBerry services.  Prepaid users will be able to access unlimited internet, chat and e-mail usage for Rs. 15 per day.The TVC is in the form…

How Google Instant will affect the search Business

What is google Instant: Last week, Google announced its new search service called Google Instant. Compared to the existing search process on Google – which suggests search terms and displays search results only after the user clicks on the ‘Google Search’ button or presses the ‘Enter’ key, the ‘Instant’ version not only suggests search terms…

Brand Endorsement Demystified

From ages marketing wizards are trying to demystifying the puzzle of brand endorsement. The questions are endless What makes the brand endorsement successful? Is celebrity endorsement affects the sales? Can celebrity overshadow my brand? What is the proper mix? Here in this new article I have tried my hand on solving the piece of puzzle.…

The Emami Way

In their 1981 book, Positioning: The Battle for your Mind, Al Ries and Jack Trout described how positioning is used as a communication tool to reach target customers in a crowded market place. They claimed that the easiest way to occupy a consumers mind is to be the first and much more difficult to remember…