Amrutanjan Rebranding: It’s Gone

Amrutanjan, creator of the pain and congestion management category, has recently gone through re-branding, in an effort to reach out to more consumers across the globe. Their flagship product Amrutanjan Pain balm is also falling. In 2006, Amrutanjan could has a market share of 25% in Rs 380 crores pain balm market in India but…

Rebranding of Bajaj

People should now get used to saying Humara Pulsar’ or ‘Humara Discover’ instead of ‘Humara Bajaj’. The reason Rajiv Bajaj, MD, Bajaj Auto, has decided to drop ‘Bajaj’ from the two wheeler brand name. According to reports, the company has decided to overhaul its distribution set-up and rename all its consumer touch points to just Pulsar or…