Micromax Funbook: The Disruption at the lower END

A few days back I happened to watch the advert of Micromax Funbook. The Funbook was a tablet by Micromax. My initial reaction was Alas…  Another tablet in the already overcrowded market where every other company have a tablet brand. However after carefully thinking, I realized that it’s a sound move by Micromax. It has…

Nutritional Value: The New Mantra

Hi All, Dabur giving its juice brand ‘Real’ an image makeover as part of its strategy to garner a sales of Rs 700 crore from its food division in the next three years. he company said it is now focusing to highlight the nutritional aspect of its juices as against the earlier practice of promoting the…

Blackberry: We are the Confused Boys

Ogilvy & Mather has conceptualised a new TVC for the launch of BlackBerry services for prepaid users on Vodafone. Prior to this, only postpaid customers for Vodafone could access the BlackBerry services.  Prepaid users will be able to access unlimited internet, chat and e-mail usage for Rs. 15 per day.The TVC is in the form…

The Emami Way

In their 1981 book, Positioning: The Battle for your Mind, Al Ries and Jack Trout described how positioning is used as a communication tool to reach target customers in a crowded market place. They claimed that the easiest way to occupy a consumers mind is to be the first and much more difficult to remember…