Micromax Funbook: The Disruption at the lower END

A few days back I happened to watch the advert of Micromax Funbook. The Funbook was a tablet by Micromax. My initial reaction was Alas…  Another tablet in the already overcrowded market where every other company have a tablet brand. However after carefully thinking, I realized that it’s a sound move by Micromax. It has…

Amrutanjan Rebranding: It’s Gone

Amrutanjan, creator of the pain and congestion management category, has recently gone through re-branding, in an effort to reach out to more consumers across the globe. Their flagship product Amrutanjan Pain balm is also falling. In 2006, Amrutanjan could has a market share of 25% in Rs 380 crores pain balm market in India but…

Extend it (Brand) Like Gillette

Hi All, Recently The Procter & Gamble Company announced the introduction of Gillette Fusion ProSeries, an advanced lineup of male skin care products for men. The products contain Gillette Skin care Moisturizer Gillette Face Wash and Scrub There are two reasons why P&G launched the skin care brands Men’s skin care market is growing more…

Rebranding of Bajaj

People should now get used to saying Humara Pulsar’ or ‘Humara Discover’ instead of ‘Humara Bajaj’. The reason Rajiv Bajaj, MD, Bajaj Auto, has decided to drop ‘Bajaj’ from the two wheeler brand name. According to reports, the company has decided to overhaul its distribution set-up and rename all its consumer touch points to just Pulsar or…