Dabur giving its juice brand ‘Real’ an image makeover as part of its strategy to garner a sales of Rs 700 crore from its food division in the next three years. he company said it is now focusing to highlight the nutritional aspect of its juices as against the earlier practice of promoting the brand for taste.
As part of the exercise, the company has changed the logo and also the packaging of all its Real products. Besides, it has also signed on actress Sonali Bendre to promote the brand.
Well, It seems that going healthy is the latest trend in the Indian branding space. Recently Britannia cake also started emphasizing the nutritional value of its products
Earlier also GSK launched Foodles with nutritional value.
No doubt that these brands are trying to influence the moms and house wives who have to choose between health and taste for their family.
Good bye for now