Nutritional Value: The New Mantra

Hi All,

Dabur giving its juice brand ‘Real’ an image makeover as part of its strategy to garner a sales of Rs 700 crore from its food division in the next three years. he company said it is now focusing to highlight the nutritional aspect of its juices as against the earlier practice of promoting the brand for taste.

As part of the exercise, the company has changed the logo and also the packaging of all its Real products. Besides, it has also signed on actress Sonali Bendre to promote the brand.

Well, It seems that going healthy is the latest trend in the Indian branding space. Recently Britannia cake also started emphasizing the nutritional value of its products

Earlier also GSK launched Foodles with nutritional value.

No doubt that these brands are trying to influence the  moms and house wives who have to choose between health and taste for their family.

Good bye for now

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2 thoughts on “Nutritional Value: The New Mantra

  1. You are absolutely right that nutrition is now becoming like potatoes which can fit in every thing including beauty products to edible products.

    I want to comment regarding Britania ad that they are showing egg as a nutrient in cake which is definetly keeping me far to purchase it next time. Definetely this ad has overlooked the customer segment which are vegetarian. This is not a small segment.

  2. Thanks for sharing your thoughts. You are absolutely right. As far as I remember this is the first time any company is advertising egg as a nutrient in its product. Usually companies represent this with the red symbol on the product. But advertising like this would definitely have some effect on people who prefer strict vegetarian food

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