Amrutanjan Rebranding: It’s Gone

Amrutanjan, creator of the pain and congestion management category, has recently gone through re-branding, in an effort to reach out to more consumers across the globe. Their flagship product Amrutanjan Pain balm is also falling. In 2006, Amrutanjan could has a market share of 25% in Rs 380 crores pain balm market in India but…

Extend it (Brand) Like Gillette

Hi All, Recently The Procter & Gamble Company announced the introduction of Gillette Fusion ProSeries, an advanced lineup of male skin care products for men. The products contain Gillette Skin care Moisturizer Gillette Face Wash and Scrub There are two reasons why P&G launched the skin care brands Men’s skin care market is growing more…

Rebranding of Bajaj

People should now get used to saying Humara Pulsar’ or ‘Humara Discover’ instead of ‘Humara Bajaj’. The reason Rajiv Bajaj, MD, Bajaj Auto, has decided to drop ‘Bajaj’ from the two wheeler brand name. According to reports, the company has decided to overhaul its distribution set-up and rename all its consumer touch points to just Pulsar or…

Ghari Detergent did the Nirma Act

Hi All, Wish You all a Very Happy New Year Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Three years ago, Ghari had a share of 10 per cent which now stands at 17%, second largest in Indian market. Out of Rohit Surfactants’ (Parent Company) Rs…